If you’d like to level up your leads, it might be time to broaden your marketing strategies. And, one of the strategies that you may consider bringing on board is the affiliate marketing technique. This marketing model leverages another person’s efforts to direct visitors or customers to your online store or website. In this case, the partnering person (affiliate marketer) advertises your product on their blog, website, social media account, or podcast. Then, with a unique link, you can monitor the visitors coming from your affiliate marketer.  

However, if you’ve never done affiliate marketing before, it might be a puzzle for you. As a result, it’d be prudent to take a professional course that helps you kickstart your new venture. There are numerous course providers you could choose from, but you should exercise your due diligence as not all of them are legitimate nor worth your time and hard-earned money. You can go now and read a review of one of such courses, as well as go over the reviews of other service providers, so you’d end up making the right choice.  

Besides taking a relevant affiliate marketing course, you should also know about the tools you can use to analyze your data. That being said, here are four tools that help analyze affiliate marketing data: 

Google Analytics (Web Analytics) 

It’s an excellent tool that helps you monitor the nature of traffic that converts with specific ads or copies by analyzing your collected data. This tool allows you to analyze your data based on demographics, geography and messaging. In addition, using a web analytics tool, you can monitor every link hosted on your website to the different sites to ensure that the platforms can notice every lead from your site.  

Besides that, you can gain oversight of your site’s page views, users, and sessions, and use your collected data to project possible patterns for conversions, bounce rate, traffic sources, and user position. Web analytics tools are essential to tracking your traffic from search engines and social media platforms. Moreover, you can also know the online pages that led visitors to your site.

To proficiently know how to use this tool, you may need to do at least one affiliate marketing course to hone your skills, such as Partner With Anthony. You may read now a detailed analysis of the said course so you can determine if it’s the best one for your needs.

2. Mailchimp 

If you’re a digital marketer, email marketing is one channel you can’t afford to overlook. However, to be effective in your email marketing campaigns, you must create an email list. Mailchimp is a free tool that gives you a certain number of emails to send for free. However, it’s believed that the allocated number is sufficient for affiliate marketers. It’s a common app used by millions of people globally because it can be integrated with many other applications to connect with other marketing channels.  

Mailchimp is a one-stop shop that helps you connect with your clients and other interested parties. It’s a powerful tool for customer data analysis and for designing an effective email marketing campaign.  

It’s an easy-to-use tool where you start by picking a template depending on your goal and preferences. After selecting your template, the next step is to add your well-curated and designed content. After that, choose who’s supposed to receive the email from your contact list. You can also add more email contacts. Once everything is set, you can send the email to your recipients. 

Mailchimp gives your business several advantages, such as an easy and customizable interface. In addition, you can develop an information email series. Furthermore, the analytics are detailed, giving you a broader analysis of your affiliate marketing data.  

3. Forensiq 

If you’ve been active in online marketing for a while now, it’s no doubt that you’ve heard or encountered scammers. As a result, you may need a platform that ensures your affiliate program’s safety through fraud detection. Forensiq is a fraud detection platform that generates essential data concerning the authenticity of traffic reaching your site.  

In effect, it can scrutinize user details across your browser and ascertain whether the IP address, device, and behavior are from a familiar customer. Nowadays, there’s a lot of traffic coming from bots. Thus, you always need to authenticate every user.  

4. Hootsuite 

If you’re into social media marketing, this tool might be a gamechanger because of its beautiful features. You can use it on almost every social media platform. Using Hootsuite on your social accounts, you can generate reports and schedule posts. In addition, using Hootsuite, you can monitor market trends so you can come up with market-relevant content. Furthermore, it helps you manage paid ads and measure your results across networks.  

Final Thoughts 

Affiliate marketing can’t be overemphasized when it comes to generating leads for any product or website. As such, it’s recommended for business owners and individuals who want to be affiliate marketers to expose their products. Whichever your situation is, you also need the tools listed in this article to analyze your affiliate marketing data for streamlined processes.

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Original Source: https://www.analyticsinsight.net/4-tools-to-analyze-affiliate-marketing-data/

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